Marketing and Engaging Across Generations
Today’s market is unique and diverse. Understanding the values, key words
and language of each generation will allow you to engage every client and connect on a deeper, more valuable level.
“I just don’t understand why my new employee is always texting,”
or “why my older clients insist on taking hours of my time in meetings.”
Does this sound familiar?
Most companies and entrepreneurs have identified their key customers
by demographic, income and buying habits, not truly understanding why those habits exist.
To build rapport, grow revenue and increase loyalty, you must know how the social, economic and historical events shaped a particular generation. By learning the keywords and phrases, corporations and independent business owners can better craft language that will resonate and transform business.
Join us, Wednesday, June 10th from 8:30-10:00am
Free to Reston Chamber Members
$10 participation fee if you are not a member of the Reston Chamber
Business Education Series Event
The Reston Chamber of Commerce
1886 Metro Center Drive, Suite 230, Reston, VA 20190