ABOUT US

Our mission is to deliver knowledge and insight around generations that can be used to improve marketing communication and provide more meaningful relationships between your business, what you sell and who buys it. 

PERCENT OF ALL STARTUPS THAT FAIL 75%
PERCENT OF ALL PRODUCTS THAT FAIL 90%
PERCENT OF ENTREPRENEURS THAT MAKE OVER $100K A YEAR 10%

According to an article on Mashable, 25% of all startups fail within the first year; of those remaining, 36% will fail in the second year. Of those remaining, 44% will fail in the third year and of those remaining 50% will fail in the forth year.

Why? Because business owners are so excited about what they have to offer that they don’t take the time to look objectively at the marketing side of the business.

Engage Every Age is not a traditional marketing workshop. It is a combination of knowledge and exercises that will provide you with insights about why people are wired the way they are. Why do we connect with certain messages and not others? It’s not because the marketing is bad per se; it’s more often because it wasn’t written in “your language”.

You are probably familiar with the statement, ‘We are shaped by the events around us as we grow up’. There are political, economic, and societal events that happen on a national scale which ultimately shape our perceptions throughout our lifespan.

Engage Every Age was written to get you to think. It was written to give you an opportunity to truly step back and take a look at your marketing plans with a new set of eyes.

We will share with you:

Marketing 101 – the terminology and the tools
What are generations and how are they grouped?
What formed generational personas?
What are the key words that resonate and connect with each generation?
Why is generational knowledge important?
How can you evaluate your current marketing and improve it to connect with your target clients?
How do you use this new knowledge to grow and monetize a business?

What can you expect from Engage Every Age?

You can expect to develop more clarity in your business. A clear understanding of the four generations in the market today, what events shaped them and how to communicate with them to build rapport and trust.

Once you complete the worksheets, you will walk away with solid, focused and targeted marketing copy that you can use in all your business marketing.

You can expect to have a level of confidence that the language you speak with your customers will be understood and not misinterpreted.

You can expect to increase revenue and brand recognition by implementing what you’ve learned in the marketplace.

Whether you are an entrepreneur or responsible for a P&L in a major corporation, Engage Every Age will give you an insight and edge to grow your business and your career.

BIOS

Anne Loehr
Founder
Named the “Generational Guru” by The Washington Post, Anne Loehr’s insights into effectively leveraging the four generations gives her clients a leading edge. Working with diverse organizations such as Facebook, Morgan Stanley Smith Barney, US Air Force, Merrill Lynch, American Red Cross, MD Anderson Cancer Center, Coca-Cola, Booz Allen Hamilton, and Graphic Packaging International, she consistently helps managers improve their generational communication skills.

Anne’s work has been featured in Newsweek International, The Washington Post, The New York Times, Huffington Post, National Geographic Traveler, Elle and CNN Money. Anne speaks regularly at national conferences and on the radio; she is also a faculty member of the American Management Association and a contributor for the Huffington Post. American Management Association published Anne’s acclaimed book, A Manager’s Guide to Coaching: Simple and Effective Ways to Get the Best from Your Employees. Career Press published her second book, Managing the Unmanageable: How to Motivate Even the Most Unruly Employee. Her leadership blog is widely read.

Deborah Ginsburg
Founder
Deborah Ginsburg is what many would call a serial entrepreneur. Her love of business and love for design has developed and manifested in many forms over the course of her career. In 1992, she started her first business, a magazine called HINGE. HINGE was a magazine that focused on the creativity and contributions of Generation X. Her goal was to rename Generation X to the HINGE generation, bridging Baby Boomers and Generation Y. Her fascination with what motivates and shapes generations has been a passion for decades.

Today, Deborah is the founder and CEO of Strategia Design, a strategically focused marketing and design firm with a specialty in helping companies of all sizes brand and bring their products and services to market.

Deborah has worked with companies such as HEB, Ahold USA, Wegmans, Weis Markets, Best Buy and many others to develop targeted branding programs and packages that connect with consumers, build equity and increase sales. She has a Bachelor of Arts in Graphic Design, a minor in Italian language, a graduate diploma in Corporate Graphics from the Royal Melbourne Institute of Technology in Australia, and an MBA from Virginia Tech.

Deborah has been a contributing writer to Private Label Magazine and Store Brands online. She serves on the board of directors for the Private Label Manufacturing Association and Women Impacting Storebrand Excellence.

Deborah is reigniting her passion for generations by partnering with Anne Loehr and focusing her work on generational marketing. In today’s overly communicated and complex market, understanding why people feel connected to a brand and what motivates them to buy, will be the determining factor between success and failure of a company or product.